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Last Updated: Dec 3, 2024

As one of the largest independent brokerages in Ontario,Youngs Insurance is celebrating its 100th year of service. With 20 locations from Fort Erie to Thunder Bay, Youngs offers its clients a complete range of insurance services including personal home and auto, group home and auto, commercial business, employee benefits & life insurance.

Because Youngs is a large brokerage we are able to partner with a large number of insurance companies. This offers a larger variety of products to choose from enabling us to offer each of our clients the best products for all of their insurance needs.

History of Youngs Insurance Brokers Inc.

The Genesis - Business on a Bike

With $350.00 borrowed from his father, Robert Carl Young launched his first business venture – R.C. Young Insurance on May the Tenth in 1910 from a modest office located in the “Logan Block” near the corner of Queen Street and Erie Avenue in Niagara Falls.

In those days the infrastructure of the Downtown Core in Niagara Falls was connected by a network of dirt roads. Although many of the streets that now exist here continue to bear the same name; as a whole the area has changed considerably since then.

In those days Robert Young, a fourth generation United Empire Loyalist, challenged often muddy, rut riddled and always bumpy streets on a Bicycle in order to get to his prospects and talk to them about insuring their homes. In 1910 Fire and Theft Insurance prevailed as the insurance you needed to have… The initial policies that Robert sold, he delivered with the same conveyance he used to make his sales calls – his Bicycle.

THE FIRST CLIENTS

It is of interest to note that included with the first clients R.C. Young would attract were a number of City residents who went on to become prominent members of the community. One of those luminaries was Frank H. Leslie who was the founder of the Niagara Falls Evening Review the City’s daily newspaper which continues to be published to this day. Another was Alonso B. Robertson an architect and highly regarded contractor in the City who built or was responsible for many of the cataract city’s notable landmarks.The Armoury on Victoria Avenue, the Oakes Garden Theatre overlooking the American Falls, the Niagara General Hospital, the Niagara Falls Filtration Plant in Chippawa and two of Niagara’s most popular attractions – The Great Gorge Trip at the Whirlpool Rapids, and The Spanish Aero Car at the Whirlpool are prime examples of Mr. Robertson’s prolific undertakings. To this day, the Gorge Trip and the Aero Car now cared for by the Niagara Parks Commission attract hundreds of thousands of visitors from all over the world.

In 1906 Mr. Robertson also built the “Logan Block” where in 1910 R.C. Young Insurance opened its very tiny first office. The “Logan Block” which is on Queen Street directly across form City Hall still stands there today.

GROWTH AND DEVELOPMENT

While R.C. Young’s Insurance grew and developed as an enterprise it also somehow inadvertently became a crucible for the insurance industry in Niagara. This phenomena becomes apparent when we contemplate this sector’s landscape in the area now and discover that the current principals of a significant number of the leading insurance brokerages operating in our community today were spawned by the fertile breeding ground which existed at Youngs.

FROM THE ROCKETING 30’s

TO THE ROARING 50's

Carl Young, Robert Young’s son was virtually immersed

in his father’s business before he even could walk It is no wonder therefore that in 1936 when as a young man he would join the firm and assume a vital role in the firm’s growth, development and future.

By the time Carl came to work for his fatherRobert Young had already graduated from his tiny first office in the “Logan Block”, where he worked alone with his wife Dora and advanced to his second office which was in an old frame house at the corner of Queen Street and Ontario Avenue. At this point the company’s payroll had beenaugmented to include five employees. However when it was announced that the old frame house was to be leveled to make way for the construction of the Bank of Montreal at this location Robert opted for new and more spacious quarters at 674 St. Clair Avenue. It was at St. Clair Avenue that son Carl would join the firm and the company would begin an unparalleled period of growth including the expansion of the staff to a total of 20 employees.

A DYNASTY INTERRUPTED

Patiently, energetically and diligently by 1954 Carl had spent two and a half decades in an intimate apprenticeship-like relationship with his father. He had been tutored and nurtured by the best and he was more than exceptionally prepared to succeed his father in the business. That process started gradually and culminated in 1960 when the company celebrated its 50th Anniversary and his father’s retirement.

Coincident with the company’s 50th Anniversary and a review of its record up to that point there was a wonderfully unique joy in place, an invigorating sense of being involved with something that had transitioned through the challenging times and the good times resourcefully, positively and formidably. Certainly if the future were to reflect the past there was little reason to expect that “the sky was not the limit”.

In retrospect however, it is interesting to note how so very often a presumption that is assumed to be a fact will miss the mark and create a situation which is astonishing confusing and confronts one with iniquitously unexpected circumstances. For Carl Young and Young’s Insurance this dynamic must have been a particularly heinous one. For forever it had been thought that as Carl Young had succeeded his father Robert Young, Robert’s grandson and Carl’s son Roger would follow suit and succeed them. There was no reason to be concerned about whether or not the marvelous Young Dynasty would prevail.

Regrettably however in or about 1960, by the time Carl’s son Roger would be ready to step up to the plate for the company, an agenda that excluded Young’s Insurance had captivated the young student at the University of Toronto’s Trinity College. Instead of assuming a role in the insurance business at Young’s, Roger would embrace the study of law, become a lawyer and go on to become a Member of Parliament representing Niagara in Prime Minister Pierre Elliot Trudeau’s government in Ottawa.

Faced with the unexpected interruption in the continuation of the Young’s Dynasty and challenged by ensuring the future of his beloved enterprise, Carl looked to a number of alternatives for the resolution of this perplexing dilemma. Only one option made sense to him – he would provide an exceptional opportunity for outstanding and impassioned employees of the company to own and evolve it. Unfortunately the well intentioned new ownership of the company would engage in a decade of extremely advanced and large scale expansion that would drastically over-tax the company’s resources – a strategy that dealt the company a lethal and diminishing blow.

At this point and but for the ambitious vision and enthusiasm of a surprisingly resourceful Sales Associate at the company’s Welland Branch, the Young’s name could very well have become extinct.

USHERING IN THE SECOND CENTURY

Youngs Insurance Brokers Inc. has been owned and operated by that visionary Sales Associate who in 1980 acquired the company’s only remaining remnant: the Young’s name and the Welland Branch. Today the Valleriani Family and their associates head up the enterprise. Headquartered in Welland and most ably and proficiently helmed by the company’s energetic and gregarious President Sandy Valleriani, the firm’s remarkable recovery has once again re-invigorated its commanding presence in all of Niagara’s principal communities. As well an expansive network of associated brokerages throughout Ontario which includes: Brampton, Burlington, Dunville, Georgetown, London, Milton, Stevensville, Sault St. Marie, Thunder Bay and Waterdown has also been added.
Clearly and during its first Hundred Years of Service Youngs Insurance’s ardent commitment to the social and economic well being of its stakeholders, its employees, its community, its province and its country has been engaged in an exceptional and exemplary way.

And – as the company embraces the challenges and opportunities offered by its Second Century, its continuing commitment is simple and unequivocally determined – nothing less but uncompromised Excellence!

LOYALTY, SELFLESSNESS AND GENEROSITY

Certainly, and not to be remiss, we need to acknowledge the persistent and positive presence of a “Staff Culture” that from the very beginning has uniquely defined the character and the nature of the employees that have been enlisted to work for this company. Indeed and without exception it is evident that these people have at all times been innately sensitive to the needs of the communities they live and work in. Not a day goes by when a member of the staff at Youngs is not involved in one capacity or another with an organization in the community that addresses the needs of our children, of their education and development, of the disadvantaged, of illness, of the poor and the hungry and of our elders. Literally thousands upon thousands of hours as well as dollars are dedicated annually by members of the Youngs Team – all of them committed to the improvement of our lives in Niagara and elsewhere.

In point of fact, and not too long ago the annual Youngs Classic Golf Tournament held in support of the development of many of the area’s benevolent organizations, netted the Boys & Girls Club of Niagara a $25 thousand dollar donation.

Once again, and in 1954 the enterprise upgraded with a move from the offices the company had occupied at St. Clair Avenue since 1919 to spectacular offices at the corner of Queen Street and Valley Way. Considered “ultra-modern” for its time, the building at 4687 Queen Street was designed to be both functional and attractive. The front featured a bold all glass exterior, with an efficient interior décor that was accented with the latest electronic office equipment and consultation rooms which provided privacy for the company’s dealings with its customers.

The profusion, beauty and fragrance of the many floral tributes and the optimism conveyed by the hundreds of congratulatory wishes lauded this transition in a truly glorious manner. Clearly everyone involved at the official opening of these offices – Members of Parliament, Mayors, area Reeves, Corporation Executives, Industry Leaders, the Young’s Staff and hundreds of guests would not possibly of been oblivious to the excitement, the eagerness and the positive anticipation that permeated the atmosphere at this event. Indeed prophecies of a marvelous future dominated the occasion – for Robert and Carl Young it was a dream come true.

Actually and for the record, with Robert Young and his son after him retirement would not be recognized in its virtual dimension. For both father and son their passion for, interest in and involvement with the insurance business never ended. It was clearly a matter of “forever”.

It was on Carl’s watch and with his father’s guidance that Young’s Insurance continued its robust pattern of growth and development which eventually compelled the organization to seek more space and recruit additional personnel in order to sustain its considerable progress. Given the wealth and integrity of Carl’s personal development, his relentless passion for the vocation, the strength of his commitment to the business and his incessant energy there was little doubt that Carl would bring extraordinary acumen and vigor to the mission of perpetuating and exceeding his father’s vision and fulfilling his own aspirations.

Pledged to a Second Century of Excellence!

Youngs Insurance Brokers Inc.

for contact info click here


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Visit Our Site Contact Us View Mobile Site Email this page Community Info Bookmark this page Owners login Last Updated: Dec 3, 2024	As one of the largest independent brokerages in Ontario,Youngs Insurance is celebrating its 100th year of service. With 20 locations from Fort Erie to Thunder Bay, Youngs offers its clients a complete range of insurance services including personal home and auto, group home and auto, commercial business, employee benefits & life insurance. Because Youngs is a large brokerage we are able to partner with a large number of insurance companies. This offers a larger variety of products to choose from enabling us to offer each of our clients the best products for all of their insurance needs. History of Youngs Insurance Brokers Inc. The Genesis - Business on a Bike With $350.00 borrowed from his father, Robert Carl Young launched his first business venture – R.C. Young Insurance on May the Tenth in 1910 from a modest office located in the “Logan Block” near the corner of Queen Street and Erie Avenue in Niagara Falls. In those days the infrastructure of the Downtown Core in Niagara Falls was connected by a network of dirt roads. Although many of the streets that now exist here continue to bear the same name; as a whole the area has changed considerably since then. In those days Robert Young, a fourth generation United Empire Loyalist, challenged often muddy, rut riddled and always bumpy streets on a Bicycle in order to get to his prospects and talk to them about insuring their homes. In 1910 Fire and Theft Insurance prevailed as the insurance you needed to have… The initial policies that Robert sold, he delivered with the same conveyance he used to make his sales calls – his Bicycle. THE FIRST CLIENTS It is of interest to note that included with the first clients R.C. Young would attract were a number of City residents who went on to become prominent members of the community. One of those luminaries was Frank H. Leslie who was the founder of the Niagara Falls Evening Review the City’s daily newspaper which continues to be published to this day. Another was Alonso B. Robertson an architect and highly regarded contractor in the City who built or was responsible for many of the cataract city’s notable landmarks.The Armoury on Victoria Avenue, the Oakes Garden Theatre overlooking the American Falls, the Niagara General Hospital, the Niagara Falls Filtration Plant in Chippawa and two of Niagara’s most popular attractions – The Great Gorge Trip at the Whirlpool Rapids, and The Spanish Aero Car at the Whirlpool are prime examples of Mr. Robertson’s prolific undertakings. To this day, the Gorge Trip and the Aero Car now cared for by the Niagara Parks Commission attract hundreds of thousands of visitors from all over the world. In 1906 Mr. Robertson also built the “Logan Block” where in 1910 R.C. Young Insurance opened its very tiny first office. The “Logan Block” which is on Queen Street directly across form City Hall still stands there today. GROWTH AND DEVELOPMENT While R.C. Young’s Insurance grew and developed as an enterprise it also somehow inadvertently became a crucible for the insurance industry in Niagara. This phenomena becomes apparent when we contemplate this sector’s landscape in the area now and discover that the current principals of a significant number of the leading insurance brokerages operating in our community today were spawned by the fertile breeding ground which existed at Youngs. FROM THE ROCKETING 30’s TO THE ROARING 50's Carl Young, Robert Young’s son was virtually immersed in his father’s business before he even could walk It is no wonder therefore that in 1936 when as a young man he would join the firm and assume a vital role in the firm’s growth, development and future. By the time Carl came to work for his fatherRobert Young had already graduated from his tiny first office in the “Logan Block”, where he worked alone with his wife Dora and advanced to his second office which was in an old frame house at the corner of Queen Street and Ontario Avenue. At this point the company’s payroll had beenaugmented to include five employees. However when it was announced that the old frame house was to be leveled to make way for the construction of the Bank of Montreal at this location Robert opted for new and more spacious quarters at 674 St. Clair Avenue. It was at St. Clair Avenue that son Carl would join the firm and the company would begin an unparalleled period of growth including the expansion of the staff to a total of 20 employees. A DYNASTY INTERRUPTED Patiently, energetically and diligently by 1954 Carl had spent two and a half decades in an intimate apprenticeship-like relationship with his father. He had been tutored and nurtured by the best and he was more than exceptionally prepared to succeed his father in the business. That process started gradually and culminated in 1960 when the company celebrated its 50th Anniversary and his father’s retirement. Coincident with the company’s 50th Anniversary and a review of its record up to that point there was a wonderfully unique joy in place, an invigorating sense of being involved with something that had transitioned through the challenging times and the good times resourcefully, positively and formidably. Certainly if the future were to reflect the past there was little reason to expect that “the sky was not the limit”. In retrospect however, it is interesting to note how so very often a presumption that is assumed to be a fact will miss the mark and create a situation which is astonishing confusing and confronts one with iniquitously unexpected circumstances. For Carl Young and Young’s Insurance this dynamic must have been a particularly heinous one. For forever it had been thought that as Carl Young had succeeded his father Robert Young, Robert’s grandson and Carl’s son Roger would follow suit and succeed them. There was no reason to be concerned about whether or not the marvelous Young Dynasty would prevail. Regrettably however in or about 1960, by the time Carl’s son Roger would be ready to step up to the plate for the company, an agenda that excluded Young’s Insurance had captivated the young student at the University of Toronto’s Trinity College. Instead of assuming a role in the insurance business at Young’s, Roger would embrace the study of law, become a lawyer and go on to become a Member of Parliament representing Niagara in Prime Minister Pierre Elliot Trudeau’s government in Ottawa. Faced with the unexpected interruption in the continuation of the Young’s Dynasty and challenged by ensuring the future of his beloved enterprise, Carl looked to a number of alternatives for the resolution of this perplexing dilemma. Only one option made sense to him – he would provide an exceptional opportunity for outstanding and impassioned employees of the company to own and evolve it. Unfortunately the well intentioned new ownership of the company would engage in a decade of extremely advanced and large scale expansion that would drastically over-tax the company’s resources – a strategy that dealt the company a lethal and diminishing blow. At this point and but for the ambitious vision and enthusiasm of a surprisingly resourceful Sales Associate at the company’s Welland Branch, the Young’s name could very well have become extinct. USHERING IN THE SECOND CENTURY Youngs Insurance Brokers Inc. has been owned and operated by that visionary Sales Associate who in 1980 acquired the company’s only remaining remnant: the Young’s name and the Welland Branch. Today the Valleriani Family and their associates head up the enterprise. Headquartered in Welland and most ably and proficiently helmed by the company’s energetic and gregarious President Sandy Valleriani, the firm’s remarkable recovery has once again re-invigorated its commanding presence in all of Niagara’s principal communities. As well an expansive network of associated brokerages throughout Ontario which includes: Brampton, Burlington, Dunville, Georgetown, London, Milton, Stevensville, Sault St. Marie, Thunder Bay and Waterdown has also been added. Clearly and during its first Hundred Years of Service Youngs Insurance’s ardent commitment to the social and economic well being of its stakeholders, its employees, its community, its province and its country has been engaged in an exceptional and exemplary way. And – as the company embraces the challenges and opportunities offered by its Second Century, its continuing commitment is simple and unequivocally determined – nothing less but uncompromised Excellence! LOYALTY, SELFLESSNESS AND GENEROSITY Certainly, and not to be remiss, we need to acknowledge the persistent and positive presence of a “Staff Culture” that from the very beginning has uniquely defined the character and the nature of the employees that have been enlisted to work for this company. Indeed and without exception it is evident that these people have at all times been innately sensitive to the needs of the communities they live and work in. Not a day goes by when a member of the staff at Youngs is not involved in one capacity or another with an organization in the community that addresses the needs of our children, of their education and development, of the disadvantaged, of illness, of the poor and the hungry and of our elders. Literally thousands upon thousands of hours as well as dollars are dedicated annually by members of the Youngs Team – all of them committed to the improvement of our lives in Niagara and elsewhere. In point of fact, and not too long ago the annual Youngs Classic Golf Tournament held in support of the development of many of the area’s benevolent organizations, netted the Boys & Girls Club of Niagara a $25 thousand dollar donation. Once again, and in 1954 the enterprise upgraded with a move from the offices the company had occupied at St. Clair Avenue since 1919 to spectacular offices at the corner of Queen Street and Valley Way. Considered “ultra-modern” for its time, the building at 4687 Queen Street was designed to be both functional and attractive. The front featured a bold all glass exterior, with an efficient interior décor that was accented with the latest electronic office equipment and consultation rooms which provided privacy for the company’s dealings with its customers. The profusion, beauty and fragrance of the many floral tributes and the optimism conveyed by the hundreds of congratulatory wishes lauded this transition in a truly glorious manner. Clearly everyone involved at the official opening of these offices – Members of Parliament, Mayors, area Reeves, Corporation Executives, Industry Leaders, the Young’s Staff and hundreds of guests would not possibly of been oblivious to the excitement, the eagerness and the positive anticipation that permeated the atmosphere at this event. Indeed prophecies of a marvelous future dominated the occasion – for Robert and Carl Young it was a dream come true. Actually and for the record, with Robert Young and his son after him retirement would not be recognized in its virtual dimension. For both father and son their passion for, interest in and involvement with the insurance business never ended. It was clearly a matter of “forever”. It was on Carl’s watch and with his father’s guidance that Young’s Insurance continued its robust pattern of growth and development which eventually compelled the organization to seek more space and recruit additional personnel in order to sustain its considerable progress. Given the wealth and integrity of Carl’s personal development, his relentless passion for the vocation, the strength of his commitment to the business and his incessant energy there was little doubt that Carl would bring extraordinary acumen and vigor to the mission of perpetuating and exceeding his father’s vision and fulfilling his own aspirations. Pledged to a Second Century of Excellence!	Youngs Insurance Brokers Inc. for contact info click here Employee Benefits & Life Insurance Need assistance with employee benefits, group retirement plans or individual life & disability products? We are here to help you get the most value out of your insurance dollar.

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