Home Staging is preparing a home for sale. When you list a house for sale it becomes a product. To sell quickly, it needs to stand out from similiar products in the marketplace. Preparing a home for sale sends a message of a well-cared for home. By creating a series of great first impressions throughout the home and showcasing the home's best features, the buyer connects emotionally and is able to visualize living there. Motivating the buyer to move in and not out. 
The ultimate goal of Staging is to place the home in its best possible condition, so it sells at the highest possible price in the shortest amount of time.

The feeling to convey is de-personalized & de-clutter so the potential buyer can see the house and its features, the best view of each room, the best traffic pattern through the home, the best curb appeal. 

Buyers only know what they see, not the way it's going to be.