Freson Market Ltd. began on October 20, 1955 when Frank Lovsin opened a butcher shop with his two partners, Frank Resek and Frank’s father, Leo Resek from Edson, Alberta. The name Freson was derived from a combination of the letters in the respective partner’s names. The letter “F” in Frank, the letters “RES” in Resek and the “IN” in Lovsin were put together to form the name “FRESIN”. The bank manager at the time however, misspelled the name on the company documents, nobody argued the proper spelling, hence the name Freson Market Ltd. was born.