Our Vision

We will be...
■the Canadian Champion
■where Canadians are, with the financial security products and services they need, when they need them, however they wish to buy them
■a member of, and contributor to, a strong co-operative community
■a catalyst for a sustainable society

Our Values

The Co-operators believes...
■in holding the highest level of integrity as our standard of conduct
■that our success depends on meeting and anticipating our clients needs
■in enhancing the excellence of our products and services through innovation
■in fostering open communication, teamwork and team spirit throughout the organization
■good business depends on responsible corporate citizenship
■co-operative principles, which complement our values
■in balancing economic, environmental and social priorities as a responsible corporate citizen
■that we are accountable for operating our business within a closed ecosystem